1. Period of residence
Although live time is a less obvious factor for Google, it is a very important factor in user experience – and we know that user experience is king when it comes to SEO. Dwell time is how much time a reader spends on a page on your blog site. From the time a visitor clicks on your site in the SERP, until they leave the page, the dwell time is measured. This metric tells search engines like Google in no uncertain terms how useful your content is to the reader. It makes sense that the more time they spend on the page, the more it affects them. However, there’s a reason this metric is a proxy for SEO – it’s completely subjective.
Search engine algorithms don’t know your content strategy. Your blog can focus on short content that only takes a minute or two to read. You can also include important information in the beginning of your blog to provide a better reading experience, which means less time spent on the page. So yes, live time can affect SEO, but don’t use your content to change this metric if it doesn’t make sense for your content strategy. HubSpot allows you to use a free blog builder to post great content that expands your brand’s reach and grows your audience.
2. Page speed
We mentioned earlier that the visuals on your blog can affect page speed, but that’s not the only thing that can move the needle. Unnecessary code and overuse of plugins can also contribute to a slow blog site. Removing unwanted code can help your page load faster, thus improving page speed. If you don’t know how to find and remove unwanted code, check out HTML-Cleaner. It is easy to use the tool and does not require any secret knowledge. It shows you the useless code and lets you remove it with one click.
I recommend that you use a plugin for your blog site. Decide which ones you will use to run your blog on a daily basis and which ones will be installed to solve temporary problems. Plugins that affect the front-end of your site are a threat to page speed, and chances are you can remove more of these plugins than you think to increase your overall speed.
3. Mobile reception
More than half of Google search traffic in the US comes from mobile devices. On an individual level, your blog site can follow the same process. There’s no getting around it – optimizing your blog site for mobile is one thing that will affect your SEO metrics. But what does it mean to optimize a website for mobile? The company’s rule of thumb is to keep it simple. Most of the site themes these days are already user-friendly, so all you have to do is change the CTA button here and increase the font size there. Next, keep an eye on how your site performs on mobile by checking the Google Analytics dashboard and running a regular mobile site speed test.
4. Index date
Search engines aim to provide the most relevant and accurate information available. One way search engines use search engines to find relevant and accurate content is when search engines index their content. Indexing means that the search engine finds the content and adds it to its index. After that, the page can be retrieved and displayed in the SERP when a user searches for keywords related to the listed page.
You may be wondering: is the date the content is listed the same as the date it was published? The answer: yes and no. If a blog post is published for the first time, it is possible that, for example, the Google crawler will index the post the same day you publish it. But content can be retrieved for many legitimate purposes, such as storing information or updating a sentence or two.
One way to effectively influence this SEO factor is to implement a historical optimization strategy. This method works well on blogs that have been established for a few years and already have the right content. By updating those old books with new insights and data, you can have a big impact on your blog’s SEO without creating a lot of new content. The site’s crawlers will rewrite the page – taking into account the updated content – and give it another chance to compete in the SERPs. It’s really a win.
5. Recent data
Recent data, another indirect SEO factor, should be included in blog posts. New data provides visitors with relevant and accurate information that allows for a better reading experience. When you link to a reliable site with original, up-to-date data, you are telling the search engine that the site is useful and relevant to your readers (which is a link to another site). You are also telling search engines that this type of data is somehow related to the content you post.
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