A definition of “Conversational Messaging”
Through the use of conversational messaging, you may better assist your consumers and keep them engaged and satisfied with your business’s communications in general. In order to improve customer engagements, businesses should first examine how various divisions handle contacts with clients through various mediums.
Before we get into the nitty-gritty, let’s review the reasons why text messaging (SMS) is still used by many companies. We all have WhatsApp on our phones, so it’s the first thing that comes to mind when we hear the word “messaging.” Keep in mind that there was once a time when texting was the only form of communication available on mobile devices, and that it was sufficient for our needs.
What the Heck Is the Deal with SMS in Business?
One of the simplest methods for companies and individuals to interact with others is via the widespread availability of smartphones and other mobile devices.
An SMS is still a powerful and dependable client communication method. As a matter of fact, 80% of individuals use SMS for business communications because they find it handy and speedy with near-instant delivery of messages, and 80% of marketers say that SMS works better than any other communication channel. 1
The quantity of SMS messages delivered per user is still similar to the levels recorded back in 2010. With SMS being used alongside and not as a substitute for OTT messaging services like WhatsApp and Messenger. Over five billion SMS messages are received every day, making it a significant medium.
Given the continued significance of SMS as a client interaction channel, it’s crucial to monitor its development and stay up with its history.
Now you can have conversations through text messages
Just what does it include, anyway? Has the informal tone of SMS been new to corporate communication? The short answer is “no,” since it hasn’t happened. Using short message service (SMS) for commercial purposes has progressed significantly since its inception in 1984.
But now things have stepped up a notch. Conversing through text message (SMS) has become more popular as conversational technology has proliferated.
Simply said, conversational SMS represents the future of SMS in the workplace. Customers and businesses alike have limited amounts of time to get things done. So any method that can cut down on the amount of time spent on routine tasks is worth exploring. Automation of routine processes has a profound effect on the efficiency. Effectiveness, and economy of both the business and its customers.
The application of automation and artificial intelligence in the form of Natural Language Understanding makes it possible for businesses to hold genuine. Two-way discussions through text message. And the moniker is appropriate since it can have and comprehend the kinds of daily conversations your consumers will want to have with you.
AI-powered chatbots take the lead, with human back-up available in case of emergency. Full or partial automation is available. Allowing businesses to combine live agent involvement with critical stages of the customer experience in whichever way they see fit. There is room for manoeuvre.
In comparison to the corporate SMS we’ve all come to know and love in the past, this new kind of communication is a far more effective means of interaction. Despite the hype surrounding competing messaging apps like WhatsApp, Messenger. Apple Business Chat, and others, there is currently no indication that SMS use will decrease in the near future.
As a matter of fact, we have seen quite the contrary. The conversion rates of conversations have increased dramatically for customers who have upgraded to Conversational SMS.
SMS has actually matured, as seen by its ability to handle dramatic increases in the volume of incoming customer calls during Covid. To reorganise payment holidays, to collect more payments from customers, and to streamline both basic and complicated processes using API connectors.
Therefore, it is crucial to include conversational SMS into your omnichannel offering. And the good news is, there is no limit to the number of message channels you can integrate with Guni bulk SMS Gateway and make conversation.